In the world of marketing and business as a whole, KPI (key performance indicator) is a well-known term that will likely be reported on in monthly, quarterly and yearly reports. KPIs are used to evaluate the performance and progress of your campaigns and activities, and by tracking these you can determine which of your strategies are working well and which ones need more attention. There is nothing worse than spending valuable time, money and resources on a campaign that isn’t bringing any value to the business. 

Why are KPIs important?

KPIs are crucial to the success of all organisations and will tell you whether your business is moving forwards or backwards. If you think of goals as the destination, the KPIs are the map you will use to guide you there. They can be tracked on an individual basis, departmental or company wide, and will help to provide direction and focus. 

''KPIs give your organisation or department milestones and goals to aim for. They allow you to tell if you’re making progress.

They also give real data points to management that can be used when making decisions.”

So, in a world full of data, what actually matters? Even the most knowledgeable marketing teams waste time tracking and reporting on metrics that don’t provide any valuable insights or actionable outcomes. 

Executing a successful marketing strategy with effective campaigns is a key element to the success of any business. Every aspect of your marketing should be measurable and for businesses to be truly successful, they need to set, track and report on their KPIs on a regular basis. With the digital landscape changing constantly and when new data is created with every click, scroll, or page visit, it can be confusing deciding which KPI is best to measure, and which ones to ignore. Tracking too few might not give you enough valuable data, and likewise, tracking too many will not be productive or time efficient. 

That’s why we put together this guide with a breakdown of the 40 best KPIs that marketers should be measuring in order to maximise their efforts. Download your free copy today and discover the KPIs that will help you measure the success of your marketing activities.