Hurree X Ivyhill

Ivyhill Digital are a digital marketing consultancy based in Northern Ireland that offers “creative, simple and honest” marketing services to all business types, no matter the size or industry. With specialities in social media and website optimisation, Ivyhill offers customised packages allowing their clients to supercharge their marketing strategy and see genuine improvement.

Who are Ivyhill Digital?

The team at Ivyhill offer a number of services ranging from full website audits and SEO support to customer journey mapping and cookies and privacy policies. Essentially, Ivyhill manages a business’ complete digital presence so they can focus on everything else with the confidence that their digital content and presence are as effective as possible.

What Connectors do they use?

What problems were they trying to solve?

With clients across marketing, tourism, retail, cyber security, culture, medicare and more, Ivyhill are tracking a wide range of metrics. The Founder, Johanne, felt that they were constantly chasing their results and bouncing from different tools to gather data which became harder and more time-consuming as their customer base grew.

Juggling a Wide Range of Customers with Different Needs

Ivyhill manages a lot of clients who all have specific needs and preferred tools. As mentioned, their team offer a number of services, all of which have different key metrics that need to be tracked. These also vary from client to client. As well as this, each client has different measures of success, meaning their KPIs have to be tailored on an individual basis.

Their team was wasting time trying to stay on top of all their client's data using complex manual spreadsheets, a number of disparate third-party tools and other traditional processes. Not only did they need to track campaigns internally for key decision making but, they then had to translate this into a user-friendly format that their clients would understand.

“Quite often we work with clients on their social media which means tracking their individual social profiles. When monitoring Facebook, Instagram, Twitter and TikTok even for just one client, it’s a lot of data. So, times this by 3 or 4 and it can quickly become overwhelming before considering any other campaigns.”

Time-consuming Feedback Loops

With their wide range of marketing services, tracking KPIs for each client was becoming unmanageable. Especially, when their clients had different preferences on what they’d like to see and when they’d like to see it, whether that be weekly, monthly or quarterly.

Johanne mentioned that before Hurree, her team spent hours trying to pull together information for specific clients ensuring they could see progress.

“We wanted to keep clients in the loop regularly with how campaigns were performing. We knew being able to see actual results gave them confidence in the work”.

This feedback loop is fundamental in what Ivyhill do and Johanne felt they were wasting valuable time trying to manually create these reports and on calls with clients explaining the data. Their team was searching for a simple way to update clients and easily monitor campaigns.

How Hurree solved these problems.

Ivyhill implemented Hurree into their business just over a year ago and has seen a complete transformation in how they track campaigns and communicate with clients. Johanne estimates they have saved 1-2 hours per week, by setting up rolling dashboards that keep the data up-to-date and being able to share this information with the click of a button.

Limitless, Simple Dashboards

Hurree has given Ivyhill Digital the ability to build custom dashboards for each of their clients that include all the metrics they want to track. They have been able to set up different dashboards for each campaign keeping all their client data organised. This has made it simple to monitor progress, recognise trends and report across specific client campaigns and accounts. Rather than jumping in and out of multiple tabs and tools to gather information and subsequently adding this to a spreadsheet- all of their tools all connected to their Hurree account, automatically gathering the data they want to see.

“The fact the widgets update automatically was a game changer for us as previously we had to manually track metrics and work out percentage changes. We now have visual dashboards and KPIs to keep us on track.”

Support When They Needed It

A major benefit Johanne highlighted was the fact that support is always on hand when she needs it.

“Hurree was the first dashboard tool we tried so it was nice to have so much support readily available between the Hurree Academy and live chat”.

Although they found Hurree dashboards easy to set up and use, having the Academy to hand was helpful for watching simple how-to videos and getting guidance on features they weren’t as familiar with.

“With other software we use, support can be a nightmare, but with Hurree everything we needed was just a click away”.

Personalised Reports

As mentioned, part of Ivyhill’s mission is providing a personalised experience, tailoring their marketing services to meet client needs. A large part of this is in their reporting, and with Hurree, they have been able to share clear snapshots that instantly show progress. Not only are they tracking the KPIs their clients care about, but they are able to share regular updates at intervals chosen by them.

“We have greatly improved client experience, offering them regular visual reports with everything they need to see.”

Conclusion

To finish Deb's highlighted that Hurree has become one of their team's most used tools, and they are excited to see the progression of the platform.

“Something we love about Hurree is that although it already meets our needs, they are always happy to take onboard our ideas and it’s constantly improving with fresh updates and new features.”

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See Hurree in Action
Hurree's software seamlessly integrates with your tools, allowing you to consolidate and visualise the data that matters to you the most, all in one place, without the need for a developer.

Product

Effortless Integrations

Resources

Build Hurree Dashboards

Case Studies

Solutions

Customer Success Teams

Company

Product

Effortless Integrations

Resources

Build Hurree Dashboards

Case Studies

Solutions

Customer Success Teams

Company

Product

Effortless Integrations

Resources

Build Hurree Dashboards

Case Studies

Solutions

Customer Success Teams

Company

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Cookie Policy

All trademarks, logos, and brand names are the property of their respective owners.

Cookie Policy

All trademarks, logos, and brand names are the property of their respective owners.

Cookie Policy

Who are Ivyhill Digital?

What Connectors do they use?

What problems were they trying to solve?

Juggling a Wide Range of Customers with Different Needs

Time-consuming Feedback Loops

With their wide range of marketing services, tracking KPIs for each client was becoming unmanageable. Especially, when their clients had different preferences on what they’d like to see and when they’d like to see it, whether that be weekly, monthly or quarterly.

Johanne mentioned that before Hurree, her team spent hours trying to pull together information for specific clients ensuring they could see progress.

“We wanted to keep clients in the loop regularly with how campaigns were performing. We knew being able to see actual results gave them confidence in the work”.

This feedback loop is fundamental in what Ivyhill do and Johanne felt they were wasting valuable time trying to manually create these reports and on calls with clients explaining the data. Their team was searching for a simple way to update clients and easily monitor campaigns.

How Hurree solved these problems.

Limitless, Simple Dashboards

“The fact the widgets update automatically was a game changer for us as previously we had to manually track metrics and work out percentage changes. We now have visual dashboards and KPIs to keep us on track.”

Support When They Needed It

A major benefit Johanne highlighted was the fact that support is always on hand when she needs it.

“Hurree was the first dashboard tool we tried so it was nice to have so much support readily available between the Hurree Academy and live chat”.

Although they found Hurree dashboards easy to set up and use, having the Academy to hand was helpful for watching simple how-to videos and getting guidance on features they weren’t as familiar with.

“With other software we use, support can be a nightmare, but with Hurree everything we needed was just a click away”.

Personalised Reports

“We have greatly improved client experience, offering them regular visual reports with everything they need to see.”

See Hurree in ActionHurree's software seamlessly integrates with your tools, allowing you to consolidate and visualise the data that matters to you the most, all in one place, without the need for a developer.

See Hurree in Action
Hurree's software seamlessly integrates with your tools, allowing you to consolidate and visualise the data that matters to you the most, all in one place, without the need for a developer.