Detailed knowledge of omnichannel marketing strategy
An omnichannel brand case study: The North Face
Omnichannel marketing essentials checklist
Welcome to The Ultimate Guide to Omnichannel Marketing; in this guide, you will learn the fundamentals of omnichannel marketing and gain an in-depth understanding of how to move your brand toward a fully realised omnichannel ecosystem.
What is Omnichannel Marketing?
Omnichannel marketing is the practice of creating a seamless shopping experience for your customers no matter what channel or touchpoint on which they are engaging with your brand.
Modern consumers use a multitude of channels and devices to shop; in fact, the average consumer owns ten digital devices and shops online at least once per month. Modern brands need to meet their customers where they are, on the device and channel they prefer. And if they don’t, they will not compete.
However, a mere presence on these channels is not enough, your customers crave a seamless experience with 83% of customers stating they wish to move between channels when talking to a brand.
Omnichannel strategy allows you to integrate your marketing channels to allow for seamless communication and personalise your messaging to meet each individual customers needs.
What’s in the guide:
In this guide we will give you an in-depth knowledge of what omnichannel marketing is and discuss three strategies for omnichannel marketing, ranging from entry-level to advanced omnichannel marketing:
Commerce - includes every way that your customers can complete their path to purchase; omnichannel commerce requires advanced and diverse shopping options.
Personalisation - large scale, multi-channel touchpoints are integrated using rich customer profile data to deliver holistic, individualised communications along the customer journey.
Ecosystems - Ecosystems are the pinnacle of an omnichannel strategy combining the best of both Commerce and Personalisation.
Finally, our guide will give you an actionable checklist that details the tactics employed by a leading omnichannel brand within the retail industry, and discuss the benefits and challenges of implementing any of these omnichannel strategies.
