Market segmentation has always been apparent in the trade and commerce industries, but as markets have expanded and demand has increased, companies, products and services have grown en masse to a point where nearly every market is saturated. 

To combat this and remain visible in a rapidly growing environment, brands both big and small must consciously implement market segmentation in their strategies in order to survive and, hopefully, thrive.

In this guide, Market Segmentation in the Food Industry, you’re going to learn what segmentation is, how and why it’s used in the food retail industry and the 8 common factors that affect consumer behaviour within this industry.

Additionally, this guide will teach you the 5 necessary points that food retailers need in order to create a streamlined omnichannel experience and how to action them:

Analyse the end-to-end experienceUtilise the ‘home-store’ approachMake the physical-digitalFocus on seamless mobilityBe flexible

There are also plenty of handy facts and statistics from industry experts to keep you in the know. 

So what are you waiting for? Fill in the form above to receive our free guide and start your segmentation journey!