It doesn’t matter if you are a large multinational corporate company or a small local business, having a social media presence in this day and age is an essential part of your business strategy. With great social media, your business has the ability to build brand awareness, develop customer relationships, show authenticity, increase business sales and more!

However, rather than just “winging it”, it is a good idea to have a social media marketing strategy in place. This will help you gather your thoughts and ideas, keep them consistent with your brand image, align them with your business goals and objectives and develop a proper process for how these can be implemented. Without a strategy, you might find yourself just posting content for the sake of it that has no real purpose or goal. The likelihood of seeing any real return from this method is little to none and will be a total counterproductive use of your time. 

Getting started can be tricky, but lucky for you, we’ve created an 11 step guide that contains everything you need to consider when creating a social media marketing strategy. 

The guide is laid out in the following sections with plenty of resources and templates included throughout:

1. Choose your networks

2. Set up & optimise your profiles

3. Check out your competitors

4. Find your brand personality and voice

5. Define your goals & objectives

6. Decide on a posting schedule

7. Get creative with content ideas

8. Create a content calendar

9. Social advertising and influencer marketing

10. Engage with your audience

11. Analyse & adapt 

So what are you waiting for? Fill in the form above to receive your free guide and start your journey to a great social media marketing strategy.