Taking the first steps towards any new goal is always the hardest part. But, if you are wanting to learn the ins and outs of market segmentation, and get started on your journey to improved audience targeting, then you have come to the right place.

As a marketer, the competition out there in most industries is fierce. You have to go above and beyond if you want to stand out to your audience and beat your competitors. A sure-fire way of doing this, is with exceptional market segmentation.

But, what is Market Segmentation?

Market segmentation is the process of identifying segments of consumers within a diverse market that have shared characteristics, and grouping those consumers into subgroups that are likely to respond positively to similar marketing approaches. This approach is intended to give your business a competitive advantage within the market by heavily focussing your marketing energy on smaller, more specialised groups, as opposed to traditional mass marketing methods.

Do I need to segment my audience?

Absolutely! No matter if you only have a small audience at present, carrying out at least some level of market segmentation will optimise your user experience by enabling you to deliver more relevant and valuable content.

Here’s what's in the guide...

In this guide, we lay the strong foundations that will get you well on your way to segmentation success. You will learn what segmentation is, why it’s beneficial to implement in your strategy, how to carry out appropriate research and build optimised segments that are personalised to your audience’s needs. 

To make things easier for our readers, we have come up with a clever little acronym to help you break down the segmentation process into manageable pieces and get to grips with this essential marketing tactic: 

A is for Audience Data 

B is for Breakdown Into Groups 

C is for Customise Content

After reading this guide you’ll be on the business end of a number of great benefits including an optimised user experience (UX), powerful insights to help you break into new markets and design customer-centric products, and more focussed marketing efforts which, in turn, leads to an overall boost in revenue. You can’t lose, really! 

So what are you waiting for? Fill in the form above and start your segmentation journey!