In years gone by, working in marketing involved a large amount of guesswork on topics like what your target audience may or may not like in terms of your product or service, communication channels, messaging, content, and more! Today, however, this information is easily accessible and allows marketers to make informed decisions on how to proceed with their marketing efforts. This information is often referred to as big data.

What is big data?

True to its name, big data involves huge amounts of information that are so complex and unorganised that it becomes next to impossible for traditional data processing tools to store and analyse. A widely used way to understand big data is in terms of the FOUR V’s (also sometimes known as the three V’s); Volume, Variety, Velocity, and Veracity. These are all explored in more detail throughout this free guide.

It is only recently that advances in computer technology have enabled organisations to collect and process such amounts of information. Manually entering information into a spreadsheet just isn’t a feasible option when it comes to big data.

The importance of big data for marketers

Utilising big data comes with a range of great benefits for marketers, including:

• Increased content relevancy

• Improved digital marketing campaigns

• Improved pricing decisions

• An overview of what’s working, and what’s not

• Clear return on investment (ROI)

In turn, these benefits will have a positive impact on customer experience, allowing you to really get to know your customers, understand their likes and dislikes and be able to provide them with the right content, at the right time, and via the right channels. 

Getting started can be tricky, but with the right knowledge and the right tools, you’ll soon be able to truly harness the power of big data. 

So what are you waiting for? Download our free guide ‘Big Data Bootcamp for Marketers: Everything You Need to Know’ today to start improving the performance of your digital marketing campaigns.