Google Analytics is making a major update. Say goodbye to Google Analytics as we know it, and hello to Google Analytics 4 (GA4). It you’re confused about how to make the change or just want to learn how to optimise your GA4 set-up, then this ebook is for you. 

From 1st July 2023, Google is getting rid of its current analytics version, Universal Analytics, in favour of GA4. What does this mean for website owners, and how will it impact your business? More importantly, how can you smoothly transition to GA4? Our comprehensive guide is here to help make the switch as seamless and painless as possible.

Some of the main features of GA4 include:

• Cross-device and cross-platform tracking

• Event-based tracking

• Machine learning

• Integration with other tools

Why is GA4 important for marketers?

• Tracking website traffic: Google Analytics provides marketers with valuable data about the number of visitors to their website, where they're coming from, and what pages they're viewing. This information helps marketers understand how their website is performing and make data-driven decisions to optimise their online presence.

• Measuring marketing campaigns: Google Analytics allows marketers to track the effectiveness of their online marketing campaigns. Marketers can see how much traffic is coming from each channel (e.g. search engines, social media, email marketing) and use this data to optimise their marketing strategies.

• Understanding user behaviour: Google Analytics provides insights into user behavior, such as how long users are staying on a website, which pages are most popular, and what actions users are taking. This information can help marketers identify areas where users are dropping off or not engaging, and make changes to improve the user experience.

• Making data-driven decisions: Google Analytics provides marketers with valuable data and insights that can help them make informed decisions about their website and marketing strategies. By analysing the data provided by Google Analytics, marketers can identify trends, patterns, and opportunities that can help them improve their online performance and grow their business.

Getting started with Google Analytics 4 can be a daunting process but with the right knowledge and tools, you’ll soon be able to truly understand and harness the power of your data.

So what are you waiting for? Download our free guide ‘Mastering Google Analytics 4: Your comprehensive guide to data-driven success & checklist for seamless migration’ today to successfully transition to Google Analytics 4.